From a single publication to an integrated program, you choose your unique mix
Your message is most effective when it's delivered to each audience using the best-fit media. Priority will develop your single publication program or create a powerful, integrated mix that delivers maximum ROI for banks and other financial institutions.
- Print and online publications. Custom content and design in magazine, newsletter, HTML and other publication formats, directed to general markets or targeted niche audiences.
Whether your intended market is your bank's client base, your prospects or your surrounding community, a custom publication can define your products and services and differentiate you from the competition. Explore the potential for growth in niche markets, as well, with targeted communications. Each publication can be developed in a print, e-mail or Web format.
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- Web development. Interactive solutions, including Web site design and development, microsites and search engine optimization.
- Collateral/direct mail. Promotional materials, brochures, business reply devices, postcards, welcome kits and more.
Coordinated collateral increases recognition and strengthens your bank's brand. Custom writing and design can reflect your existing corporate standards or launch a new campaign or image.
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- E-mail marketing. Expert electronic publication design, list building, tracking and management services.
Custom e-mail communications ensure you are reaching bank customers who prefer electronic media. Combine the power and speed of e-mail with Priority's effective content and design and you'll secure an ongoing relationship with each of your readers. Interactive links in your publications can be tracked automatically and communicated through regular usage reports.
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- Mailing services. Full lettershop and mailing services, including list rental and permits.
Complete mailing services are available, including permits, inkjet and laser imprinting, ZIP sorting and tabbing. Each project is evaluated so your bank can take advantage of maximum postal discounts. List rental targeted to your preferred household criteria is also available.
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- Podcasting. Audio publication versions, streaming and downloadable content.
Podcasts and audio versions of your message can engage today's multi-tasking consumers while they're driving, working out, walking the dog or grocery shopping.
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- Translation services. Translations for your publication available in virtually any language or regional dialect.
Translation of your marketing materials helps remove the barriers of language and culture and allows your bank to extend its brand and services. Your publication or content can be translated to virtually any language or regional dialect.
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