FORWARD TO A FRIENDThe Art of Smart Media Buying
Barbara Epstein, President
Marketing Midwest, Inc.
Priority's president, Jim Larranaga, discusses with Barbara Epstein of Marketing Midwest, Inc. how marketers can achieve the best use of their media dollars to generate response and increase brand awareness. Barbara addresses the following topics:
- The effectiveness of traditional media outlets
- New media trends
- Blending offline and online marketing
- The best media for branding
- How to negotiate better media rates