7 reasons custom publishing delivers
the highest ROI
Your marketing budget is stretched thinner than ever around a continually expanding media mix. But year after year, your custom publication delivers greater impact and provides a better return on investment than ad placements in traditional media. Scroll over each reason to find out why:
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- 88% prefer a custom publication as their source of information over an advertisement.
- 50% of all Americans see value in the service provided by custom publishing.
- 48% appreciate companies that provide custom publishing as a service to them.
- 57% report saving custom publications to refer to later.
- 47% say they read custom publications cover to cover.
According to a Roper Public Affairs study conducted in 2005.
- 92% of marketing directors feel that custom publications are very or fairly effective at relationship building.
- 88% indicate it is very or fairly effective at generating loyalty.
- 83% indicate it is very or fairly effective at client retention.
According to a survey by Custom Publishing Council (CPC) and the Association of Publishing Agencies (APA).
It costs financial institutions five times more to sell a prospect than to retain an existing account holder – every $1 spent on retention saves the bank $5 in prospecting costs (The Gartner Group). Custom publications are especially cost-effective because they promote multiple products and services within each issue.
Print and e-publications generate high pass-along readership and build loyalty. 21% of readers have shown an article to someone else (Cook Research). Loyal account holders are more likely to become advocates, referring co-workers, family and friends.
47% of readers of custom financial publications have clipped and saved a newsletter article; 24% have increased transactions with their financial institution as a result of the publication (Cook Research).
31% of account holders consider their financial institution's newsletter more reliable than TV, subscription magazines, newspapers and direct mail (Cook Research).
Combining an e-mail newsletter with a printed newsletter can lift response rates by as much as 15%.
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